strategy, theory
Service Blueprinting
The service blueprints are a collaboratively produced conceptual map of a customer journey and the 'things' the business does to support the customer through their journey.
A business' service is a reflection of their internal organisation
When a user interfaces with a product whether it be physical or digital what they are experiencing is a culmination of the organisation's parts. An organisation's service will broadly reflect that of its internal structure.
This theory of mine is inspired by my observations and another parralel observation coined as Conway's Law which states…
Any organization that designs a system (defined broadly) will produce a design whose structure is a copy of the organization's communication structure.
Service blueprinting is a fantastic tool for mapping out those internal processes and idenitifying opportunities to change business practices to improve the customer experience.
Some might see this as a far stretch from UIs and micro-interactions but that couldn't be further from the truth and is why product designer should be fluent in business theory.
Title
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Title
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Title
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Play Meta
-
Who
Designers, Business -
When
During service design -
Cadence
Quarterly -
Difficulty
Hard -
Download
Case study
This financial services company, that won't be named, is an organisation that has in place lots of levels of management, committees to approve deployments to production and lots and lots of up front planning. Things move slowly here and work gets bundled up to reduce the frequency of red tape. Users are leaving, going to products just seem to work better, with more modern UX and less technical issues. The competition is leaner, continousually releasing into their production environment. They are practicing straight to live deployments, users receive a continuous stream of small improvements. Our company however has long feedback loops, the velocity of ultimate truth (see Constable Curve) is as expensive as it can possibly be, no amount of 'great ux' can fix this, if the UX doesn't include how the business fundamentally operates.